Voice still remains a novelty within the smart home
to many consumers. Consumers are not using home voice assistants’ applications
frequently, and when they are using them, they aren't using the same ones
regularly. This could be because consumers see voice as yet another confusing
or redundant platform or interface within the home, and not one that’s critical
to their smart home ecosystems or daily experiences.
While this certainly represents another adoption
barrier, it's unclear of what the actual impact of this perception will be. The
perception of home voice as a luxury normally would be seen as a major barrier
to adoption of voice-assisted speakers within the smart home. But lower price
points for the devices may lead to some consumers adopting voice as a smart
home speaker despite their status as luxury devices. A good example of this is
the Echo Dot, priced at $49.99, which prompts some users to purchase the device
on a whim. Moving forward, it'll be key to see if this perception holds back
adoption of smart home speakers.
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