Wednesday, February 8, 2017

GOOGLE’S TAKE ON SMART HOME MARKET




The Google Home is centered on targeting users with ads. The company is one of the largest in the world to rely on ads as its primary stream of revenue, announcing a whopping $79.4 billion from its AdSense division on its earnings call last week, the overwhelming majority of the Alphabet parent’s total revenue. While Alphabet bought the device makers Nest and Dropcam in recent years, it doesn't have the built-in user base that Apple has with iPhone. It may boast a technological advantage in the Google Assistant, however, over Alexa and Siri at this point, as Sundar Pichai argued on the company’s earnings call.

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