The Google Home is centered on targeting users with
ads. The company is one of the largest in the world to rely on ads as its
primary stream of revenue, announcing a whopping $79.4 billion from its AdSense
division on its earnings call last week, the overwhelming majority of the
Alphabet parent’s total revenue. While Alphabet bought the device makers Nest
and Dropcam in recent years, it doesn't have the built-in user base that Apple
has with iPhone. It may boast a technological advantage in the Google
Assistant, however, over Alexa and Siri at this point, as Sundar Pichai argued
on the company’s earnings call.
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