Amazon’s Echo products are designed to be an access
point to the Prime network. As BI Intelligence has previously identified, the
online retailer’s monetization strategy doesn't focus on the hardware of the
Echo devices, but rather on connecting users directly to the Prime network
without having to go through an iPhone or Google search engine to do so. This
creates a recurring revenue stream for the online retailer. As Alexa’s reach
continues to expand, it will become an even larger monetization asset for
Amazon by allowing more points of entry into the Prime network.
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